Every business is feeling the effects of the coronavirus. The CDC’s social distancing and quarantine recommendations have forced people...

There are many ways that consumer behavior has an impact on social classes. Social class is how society makes a division based on social...

Not everyone in society is the same. It is divided by races, religions, and regions. The society is further split into what’s called...

Consumer attitude is erudite from past experiences with products, brands, or purchase decisions. To change consumer attitude with...

It’s the goal of every marketer to get inside their customer’s head to figure out what drives their purchasing decisions. To achieve...

Identifying the factors that drive customer purchases is the Holy Grail of marketing. To be able to influence your customers, you need to...

Consumers’ reaction to the marketplace and products are a reflection of individual personality. People purchase products that match their...

The five senses play a huge role in customers’ perception and buying decisions. It can be vital to making a brand irresistible to...