The Importance of Reels and TikToks
89% of marketers anticipate increasing (or maintaining) their short-form video spending. That's because short videos are an...
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SUCCESSION MUST HAVES
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Ana Barrera
Jun 12, 20201 min read
Brand Management: Comparative vs. Holistic Methods
To enhance the brand equity of a company, it is a good idea to use Comparative and Holistic methods as a way to assess the outcome of the...
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Ana Barrera
Jun 12, 20202 min read
The Importance of Having a Strong Brand Strategy
Branding is a critical part of any business. A brand strategy sums up how people perceive your company, products, or services. It allows...
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Ana Barrera
May 29, 20202 min read
Architecture in Branding
Brand architecture is the strategy used to help marketers determine which product to introduce and which brand elements to apply to new...
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Ana Barrera
May 1, 20201 min read
Measuring Brand Equity
As marketers, you want to keep an eye on the health of your brand. Brand measurement allows a snapshot of the brand’s position today...
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Ana Barrera
Apr 17, 20201 min read
What is your Brand Personality?
When you look at your business you want to make sure that it has personality. You want your consumers to resonate with your brand....
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Ana Barrera
Apr 10, 20202 min read
Four-Step Guide to Brand Building in 2020
A brand is defined as a name, term, design, symbol, or any other feature that identifies a product, good or service that is different...
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Ana Barrera
Mar 27, 20202 min read
Brand Equity the Lifeline for any Business
Customer-Based Brand Equity approaches brand equity from the point of view of the customer. We all place value towards a brand that...
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Ana Barrera
Nov 30, 20192 min read
You’re Online Business Card
Dear Succession Readers, It has been eight weeks since I began writing my Succession Must-Have’s, where you will get the latest regarding...
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Ana Barrera
Sep 13, 20193 min read
How Branding Propelled 3 Companies to Success
Branding can speak volumes in the sense that it can make or break a company. There is a big difference between Marketing and Branding....
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Ana Barrera
Aug 29, 20192 min read
Marketing Yourself in 2019
Today, we live in a world where Marketing is power. The Mad Men days are over where ad agencies ruled the world. They are still out...
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