The Significance of Marketing Channels
Marketing channels are the wheel of product distribution. A world without marketing channels will be hectic for both businesses and...
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Ana Barrera
Aug 28, 20202 min read
How to Keep Best in Class Service during a Pandemic
Every business is feeling the effects of the coronavirus. The CDC’s social distancing and quarantine recommendations have forced people...
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Ana Barrera
Aug 21, 20202 min read
Importance of Social Class and Socioeconomics Status
There are many ways that consumer behavior has an impact on social classes. Social class is how society makes a division based on social...
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Ana Barrera
Aug 14, 20202 min read
Subcultures and Their Influence On Unique Market Behaviors
Not everyone in society is the same. It is divided by races, religions, and regions. The society is further split into what’s called...
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Ana Barrera
Aug 7, 20202 min read
How Do Marketers Change Consumers Attitudes
Consumer attitude is erudite from past experiences with products, brands, or purchase decisions. To change consumer attitude with...
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Ana Barrera
Jul 31, 20202 min read
3 Different Types of Decision Making
It’s the goal of every marketer to get inside their customer’s head to figure out what drives their purchasing decisions. To achieve...
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Ana Barrera
Jul 3, 20202 min read
5 Reasons Social Media Is Not Going Anywhere
Today in 2020, we live in a world where anyone can become famous and become financially dependent if you focus your sights on social...
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Ana Barrera
Jun 26, 20202 min read
COVID-19 Infects the Marketing Ecosystem
The state of our current marketplace is in full-blown panic mode. The COVID-19 has set new levels of uncertainty in our 21st-century...
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Ana Barrera
Jun 11, 20201 min read
Marketing Strategies with Mark Schaefer
I sat down with marketing Best-Selling Author Mark Schaefer to discuss with him his marketing strategies and how to market in a COVID19...
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Ana Barrera
May 8, 20202 min read
Google Analytics in a Digital World
As marketers, one thing we enjoy is grabbing customer data and turning it into measurable insights that will assist businesses in making...
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Ana Barrera
Apr 17, 20201 min read
What is your Brand Personality?
When you look at your business you want to make sure that it has personality. You want your consumers to resonate with your brand....
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Ana Barrera
Apr 10, 20202 min read
Four-Step Guide to Brand Building in 2020
A brand is defined as a name, term, design, symbol, or any other feature that identifies a product, good or service that is different...
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Ana Barrera
Apr 3, 20202 min read
The Art of Analytics
When people see or hear the word “Analytics,” some may begin to perspire from the stress of having to deal with numbers. One would think...
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Ana Barrera
Mar 27, 20202 min read
Brand Equity the Lifeline for any Business
Customer-Based Brand Equity approaches brand equity from the point of view of the customer. We all place value towards a brand that...
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Ana Barrera
Mar 20, 20202 min read
Ubersuggest Changing the Keyword Game
A technology that I think will change the world is something that most companies do not quite understand. Keywords are essential in the...
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Ana Barrera
Mar 7, 20202 min read
Salesforce Einstein AI Features To Make your Business Grow
Salesforce is a tool that every marketer needs to be aware of and be involved in the sales process. A company should invest in the...
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Ana Barrera
Feb 29, 20201 min read
YouTube Influencers
We live in a world today, where everyone is trying to become an influencer. The power of YouTube has skyrocketed, and you have regular...
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Ana Barrera
Feb 15, 20202 min read
The Social Media Rise
] Today, over 2.56 billion people use social media platforms. It is projected to increase to 3.1 billion by 2021. Social media is a vast...
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Ana Barrera
Feb 8, 20202 min read
Market Research Excel Tutorial
In a past blog, I explained how Pivot Tables are your friends, not your enemy (Links to an external site.). When you have obtained your...
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Ana Barrera
Feb 1, 20203 min read
6 Must-Haves in Your Marketing Arsenal
When it comes to marketing, you need to be knowledgeable on critical items and ensure that you are up-to-date in regards to terms that...
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